Recent statistics reveal an exciting shift in the beverage industry, with the low-alcohol and non-alcoholic drink market seeing significant growth. Over the next few years, global sales are projected to rise, with non-alcoholic beverages growing at an impressive compound annual growth rate (CAGR) of 7% from 2023 to 2027. This surge is largely driven by health-conscious consumers looking for alternatives to traditional alcoholic beverages.
For instance, in the U.S., non-alcoholic drink sales have surged by 29% in the past year alone, and in the UK, alcohol-free beer sales have increased by 30% since 2016. The market’s demand for healthier options is prompting beverage companies to innovate, with a variety of low and non-alcoholic options hitting shelves, from beers to wines and mocktails.
In line with this growing trend, we’re proud to showcase our work in the industry. The label above is a great example of how creative packaging can enhance the appeal of non-alcoholic beverages. We utilized a pink foil stamping technique, designed specifically to attract female consumers. The combination of pink and gold not only gives the label a luxurious and modern feel but also aligns with the aesthetics of this demographic, ensuring that the product stands out on the shelves.
As the market for low-alcohol and non-alcoholic drinks continues to grow, it’s clear that packaging plays a pivotal role in attracting and engaging consumers. The right design can elevate a brand, telling a compelling story that resonates with health-conscious and style-savvy buyers.
At Flybear Printing, we’re committed to creating packaging solutions that blend innovation with beauty, helping brands stand out and connect with their target audience.
Let’s keep the conversation going—how are you planning to tap into the booming low-alcohol and non-alcoholic beverage market?
